Bianca Bonadelle recently joined Bonadelle Neighborhoods as the Communications and Public Relations Director after having moved from Dallas, Texas. Growing up, Bonadelle was always interested in the family company and loved stopping by the corporate office after school to visit her father and mother to see what new project they were working on. As she grew older Bonadelle also became interested in other industries, specifically communications and fashion, but she always tried to find ways to relate them back to homebuilding and real estate.
Bonadelle pursued degrees in both Journalism and Fashion Media at Southern Methodist University and after graduation chose to start her working life in Dallas. Bonadelle worked as a publicist for an advertising agency that is the largest independently owned company in America. Working for such a large company, she had the opportunity to connect major companies and brands to the public through their messaging. While none of Bonadelle’s accounts were real estate focused, the exposure she received and the work tactics she learned are extremely applicable to our company. Bonadelle is excited to be back in the Valley working with her family and is looking forward to contributing to Bonadelle Neighborhoods’ success.
Q: How do you apply what you learned from your previous employer and college education to your position at Bonadelle Neighborhoods?
Bonadelle: I studied Journalism at SMU and I believe that my involvement in the extracurricular programs offered for journalism majors really strengthened every aspect of my communications skills. I was a reporter for SMU’s newspaper, The Daily Campus, as well as an anchor for the student run broadcast show, SMU Look. These opportunities forced me to become a better communicator both through written and spoken word. Communicating effectively is beneficial for any job, but I plan on exhausting these skills in my new position as it is a necessary element in my job description. After my first internship in PR I saw the importance of having strong communication skills and the overlap between Journalism and Public Relations. It made me want to be a publicist, and after college that’s exactly what I did. I worked on the public relations team for a major advertising agency in Dallas and really started utilizing the skills I had learned as a Journalism major for my job. I understand how to pitch a story to reporters and the best way to contact them because I once was a reporter for SMU. I understand how to effectively communicate a brand’s message to the public because of the skills I learned through anchoring for the show and conducting interviews. While the world of public relations is so much more than pitching reporters and brand messaging, I plan to use those strong skills of mine and apply them to this job like I did my last and I am excited to see the results it will bring to the company.
Q: How have you adjusted from working with a company of 800+ people to a family owned business?
Bonadelle: Having the opportunity to work for such a large advertising agency allowed me to work on some amazing accounts with businesses and non-profits that are well known around the country, and in some cases the world. Working on accounts like these required a lot of dedication, creativity, and diligence. Working for Bonadelle Neighborhoods really is no different. While we may not be known worldwide or have 800+ employees, we are dedicated to our work, we are creative with our floor plans, models, and advertisements, and we are made up of diligent employees who care about this company, the homes we build, and bettering our community. Adjusting to my new job with Bonadelle Neighborhoods was a fairly easy transition, although I am still not used to calling my bosses ‘mom’ and ‘dad’.
Q: How do you plan to use your position to advance the company? What specific goals do you have set for your position?
Bonadelle: My most immediate goal is to expand Bonadelle Neighborhoods’ presence on social media. Now more than ever people are relying on their phones to access news and learn about companies and I think it’s a great way to share our brand’s message of building homes for families to enjoy for generations to come. I think it’s an amazing thing to support our community by supporting other businesses and local non-profits and so I hope to get more exposure for our charitable contributions and partnerships. I believe it will in turn give those non-profits and organizations more opportunities to reach larger groups of people in the Central Valley. A long-term goal of mine that I hope to one day achieve is to land a feature in a major publication likes Forbes.
Q: What do you like best about your job?
Bonadelle: I love that I have the opportunity to be back in the Valley working with my family, pitching stories to the local news outlets, and sharing our company’s story with the community. Being able to carry on the legacy that my grandfather has left behind while working alongside my parents and brother truly is something special that I love being able to do.